Top 10 ways to spot a “viral marketing expert”

by Jamie Wilkinson | May 20, 2008

A "viral marketing" or "social media" scam artist, hard at work

Beware self-proclaimed social marketing experts – 10 simple rules to tell who you are talking to, from social media stats service Traackr.

#1 stands out. Preach it!

If someone tells you they are an expert in social marketing, they are probably not… The field of social media is still very new and changing at light speed. There have been a few social marketing success stories but not enough to draw definite patterns in such a fast evolving environment. People who tell you they know exactly what you need to do are either taking you for a ride, or worse, haven’t grasped the complexity of what they are supposed to be experts of.


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