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YouTube’s Fred inks Hollywood deal

Wednesday, September 24th, 2008

Well hello there, branded content. 15-year-old spaz vlogger Fred — the 3rd most subscribed person on YouTube (>500k) — has cut a promo deal for 21st Century Fox’s new movie “City of Embers.” More from the Wall Street Journal:

The “Ember” effort is different [from other viral movie-marketing campaigns], though, because it uses an already established [...]

Tay Zonday: don’t run away from the heat

Monday, September 22nd, 2008

Our favorite reigning chocolate just released an intimate Q&A in which he responds to fans’ burning questions. Some gems:
“what’s it like to be an Internet celebrity?”

no vacation time
YouTube competition is getting fierce
lots of pressure because “the heat is something you don’t want to run away from”

“why do you think people liked Chocolate Rain?”

claims it’s one [...]

Magibon & tinaecmusic’s new haircuts

Wednesday, July 30th, 2008

What a coincidence that these two “accidental” internet celebs both get new haircuts at the same time, amirite? I smell production staff. Seriously. Seriously you guys.

Magibon #23. She’s all dolled up & rocking a fan for that hot hot summer. 14k views and 630 comments less than 24 hours after posting. Magi consistently breaks 500k [...]

Branded content & Nalts’ secret viral sauce

Thursday, July 10th, 2008

Tips from YouTube comedian Nalts, currently #92 most subscribed of all-time, #22 comedian on YouTube, and self-proclaimed “Viral Video Genius”.

Some of our favorite videos: Farting in Public, Hamster on a Leash, and almost 700 (!) other videos typically involving his kids, pets, wife, or pranks. And now Product Placement:

In light of being passed over [...]

March online video by the (skewed) numbers

Monday, May 12th, 2008

comScore just put out their March 2008 online video report: “Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion”
YouTube clocks in at only 50.9% of unique visitors and 38% of total videos watched, which is a radically different figure than the Hitwise’s “73% market share” number. Seems Hitwise [...]

Morgan Stanley 2008 Internet Trends Report, C.R.E.A.M.

Tuesday, May 6th, 2008

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The number crunchers put out the March 2008 Internet Trends report a few weeks ago. Lots of love for social networks, “a category which didn’t exist 3 years ago.” Their research is largely compiled from comScore, Forrester, and Pew, all quality.
Some slides we found interesting:

More key points, as digested [...]

Lonelygirl15’s acting career vs. BloodCell

Wednesday, April 16th, 2008

You’ll recall Lonelygirl15 was killed off after the first “season” after actress Jessica Rose moved on to better and brighter things. But this here BloodCell preview is doing 100k views since it was posted two weeks ago, no slouch for a web drama. Will it be better than Quarter Life?
worstpreviews.com sez:

Jessica Lee Rose, better known [...]

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