Social Media Marketing: Fad or Career?

Wednesday, August 13th, 2008

The buzzworthy job of “Social Media Manager” has been in the news this past week, as journalists ask, “now, what did we learn?” The position is more or less what the name implies… depending who you ask. Ben Parr of Mashable sums it up pretty well: “[Social media] used to be Web 2.0 and social [...]

No, I Don’t Want to Be Your Friend

Tuesday, April 8th, 2008

Web analytics pros Zaaz weigh in on everyone and their mother adding “social features” to their website: One recent survey indicates 90% of businesses will add Web 2.0 features to their sites in the coming year… There’s an assumption out there that people “want to connect” with each other online… but on sites offered by [...]