Gawker is dead, viral video is dead, everyone is dead

Wednesday, October 1st, 2008

Richard Lawson of Gawker explains: What Killed The Viral Video? That Was Funny The First 100 Times: “people are too savvy with the internet at this point to still be enchanted by [YouTube's] simple, chintzy magicks…” Cynicism: “the marketing companies overplayed their hands on this one, taking what could have been occasionally fun extra components [...]

You’re on the news dude!

Monday, September 15th, 2008

Got an email from Tikva today: Jamie, How is it going? A friend just sent me a link to this website, and you are all over it, is this really you? www.News3Online.com Clever viral marketing campaign for livecasting/video conferencing service PalTalk, which is where all those “blog buzz” screenshots in the video are from. Entire [...]

Montauk Monster is Fake

Friday, August 8th, 2008

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on [...]

Top 10 ways to spot a “viral marketing expert”

Tuesday, May 20th, 2008

Beware self-proclaimed social marketing experts – 10 simple rules to tell who you are talking to, from social media stats service Traackr. #1 stands out. Preach it! If someone tells you they are an expert in social marketing, they are probably not… The field of social media is still very new and changing at light [...]