You’re on the news dude!

Monday, September 15th, 2008

Got an email from Tikva today:

Jamie,
How is it going? A friend just sent me a link to this website, and you are all over it, is this really you? www.News3Online.com

Clever viral marketing campaign for livecasting/video conferencing service PalTalk, which is where all those “blog buzz” screenshots in the video are from.
Entire website is just [...]

Wear Your SARS Mask, It’s Viral Video Day

Thursday, July 3rd, 2008

IFC’s Good Morning Internet! takes a swipe at viral videos and goes viral itself. (if you write it, it’s true)
A bit tl;dr at 9 minutes long, but they’ve got thehill88, and the ever-contagious dance sequence. And check out that thumbnail… is that… Spongebob wedged in cleavage?
via Brad O’Farrell

Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity…
The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is straightforward [...]