Social Media Marketing: Fad or Career?

Wednesday, August 13th, 2008

The buzzworthy job of “Social Media Manager” has been in the news this past week, as journalists ask, “now, what did we learn?” The position is more or less what the name implies… depending who you ask. Ben Parr of Mashable sums it up pretty well: “[Social media] used to be Web 2.0 and social [...]

Top 10 ways to spot a “viral marketing expert”

Tuesday, May 20th, 2008

Beware self-proclaimed social marketing experts – 10 simple rules to tell who you are talking to, from social media stats service Traackr. #1 stands out. Preach it! If someone tells you they are an expert in social marketing, they are probably not… The field of social media is still very new and changing at light [...]