There’s no money in Internet video

Monday, April 14th, 2008

YouTube series Break A Leg weighs in on trying to make a living in the world of straight-to-YouTube: With over 2 million views on YouTube, we’ve received roughly $1,600 from their Partner Program. We also over half a million views at YouTube competitor Blip.tv, worth a whopping $100. Finally another competitor MetaCafe featured us on [...]

Offline impact of online advertising

Thursday, April 10th, 2008

Magid Abraham (of Comscore) in the latest Harvard Business Review: Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. full [...]

How to Buy YouTube Views

Monday, April 7th, 2008

Evan Roth ran an experiment during class last semester: how many hits will $150 buy you? The rough data’s in: about 57k uniques on the page =~ about 44k views on the embedded YouTube video. The video in question being a screencast of the purchase, of course. More info: This was an experiment we did [...]