Social Media Marketing: Fad or Career?

Wednesday, August 13th, 2008

The buzzworthy job of “Social Media Manager” has been in the news this past week, as journalists ask, “now, what did we learn?” The position is more or less what the name implies… depending who you ask. Ben Parr of Mashable sums it up pretty well: “[Social media] used to be Web 2.0 and social [...]

Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity… The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is [...]