Gawker is dead, viral video is dead, everyone is dead

Wednesday, October 1st, 2008

Richard Lawson of Gawker explains: What Killed The Viral Video? That Was Funny The First 100 Times: “people are too savvy with the internet at this point to still be enchanted by [YouTube's] simple, chintzy magicks…” Cynicism: “the marketing companies overplayed their hands on this one, taking what could have been occasionally fun extra components [...]

Montauk Monster is Fake

Friday, August 8th, 2008

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on [...]

This week in Rickroll: Firefoxin, live rickrolling, mainstream press

Tuesday, March 25th, 2008

Update: Perez Hilton picks up that Rick Astley will be touring in the UK this year (!!) We smelled a rickroll revival 3 weeks ago… and a revival we’ve had. A roundup of the latest in rickrolling: Search trends for “rickroll” and “rick roll” circa March 3rd, 2008: vs. today, March 25th, 2008… Out of [...]