YouTube’s Fred inks Hollywood deal

Wednesday, September 24th, 2008

Well hello there, branded content. 15-year-old spaz vlogger Fred — the 3rd most subscribed person on YouTube (>500k) — has cut a promo deal for 21st Century Fox’s new movie “City of Embers.” More from the Wall Street Journal: The “Ember” effort is different [from other viral movie-marketing campaigns], though, because it uses an already [...]