Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity… The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is [...]

Offline impact of online advertising

Thursday, April 10th, 2008

Magid Abraham (of Comscore) in the latest Harvard Business Review: Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. full [...]

YouTube advertisers cut to the point

Wednesday, February 27th, 2008

We already knew everyone wants to be famous, but we’re always happy to see others embracing/admitting it too. Especially when its to sell TurboTax to the kids on YouTube [link]