Report: YouTube Dominates Video More than Google Dominates Search

by Jamie Wilkinson | April 15, 2008

ReadWriteWeb/Hitwise sez: Report: YouTube Dominates Video More than Google Dominates Search

Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 – YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market share in the video sector is now at 73.18%, Hitwise reports.

That’s significantly higher than Google’s all-time market share high-point among search engines. Google saw an all-time high 67% of searches performed in March, also according to Hitwise.

MySpace TV came in second place last month, with just over 9% of visits. Google Video was 3rd at 4%, meaning that the two Google properties combine to hold a staggering 77% marketshare. Hitwise numbers are limited to US internet users and in this case to 68 selected top video websites.


One comment on “Report: YouTube Dominates Video More than Google Dominates Search”

Trackbacks

  1. March online video by the (skewed) numbers | Internet Famous Class

Post Comment