« Google Insights more addictive than crack Social Media Marketing: Fad or Career? »

Montauk Monster is Fake

by Jamie Wilkinson | August 8, 2008

Montauk Monster is a viral marketing hoax

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads

Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on Gawker…

Except… what’s the connection between this “carnie” movie and a monster on the beach?

Don’t get me wrong: I’d never heard of this movie before, and now I have. I simply question the efficacy of a “viral” marketing campaign + a brand vs. a branded viral marketing campaign

This is the same question I had when I saw bluetooth headset maker Cardo’s “Cellular Popcorn” videos — at the time their logo was nowhere in sight, and over 10 million views later date I’m not sure anyone really knows that it was them.


Categories: advertising, trends
Tags: , , , , | 1 Comment »

One comment on “Montauk Monster is Fake”

  1. tobi-x:
    8-8-2008 at 2:13 pm #

    i still love http://montymash.com/

Post Comment