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Jamie Wilkinson
Evan Roth
James PowderlyMontauk Monster is Fake
Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads
Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on Gawker…
Except… what’s the connection between this “carnie” movie and a monster on the beach?
![](http://internetfamo.us/class/wp-content/uploads/2008/08/picture-41.png "Search trending for \\"Montauk Monster\\" vs. \\"Splinterheads\\", the film it was a campaign for")
Don’t get me wrong: I’d never heard of this movie before, and now I have. I simply question the efficacy of a “viral” marketing campaign + a brand vs. a branded viral marketing campaign
This is the same question I had when I saw bluetooth headset maker Cardo‘s “Cellular Popcorn” videos — at the time their logo was nowhere in sight, and over 10 million views later date I’m not sure anyone really knows that it was them.
![](http://internetfamo.us/class/wp-content/uploads/2008/08/picture-51 "Search trending for \\"(cell|phone) popcorn\\" vs. \\"Cardo\\"")
i still love http://montymash.com/
the monster isnt fake
I don’t believe its fake….I believe the world is coming to a end….and this is just the start of something bigger to come.
I don’t think he is fake. I want a live one. As long as he wouldn’t try to eat/murder me. I would name him LEVIATHAN. They’re so cute. I put him as my desktop back round, except I altered him in paint so he has a top hat and a suit on.
The question of ‘how you slept’ is often the first thing many of us are asked in the morning – but it can be difficult to answer, given that you tend to have been asleep at the time。