Montauk Monster is Fake

by Jamie Wilkinson | August 8, 2008

Montauk Monster is a viral marketing hoax

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads

Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on Gawker…

Except… what’s the connection between this “carnie” movie and a monster on the beach?

Don’t get me wrong: I’d never heard of this movie before, and now I have. I simply question the efficacy of a “viral” marketing campaign + a brand vs. a branded viral marketing campaign

This is the same question I had when I saw bluetooth headset maker Cardo‘s “Cellular Popcorn” videos — at the time their logo was nowhere in sight, and over 10 million views later date I’m not sure anyone really knows that it was them.


5 comments on “Montauk Monster is Fake”

  1. tobi-x:
    8-8-2008 at 2:13 pm #

    i still love http://montymash.com/

  2. jruighnjer:
    12-11-2010 at 12:31 pm #

    the monster isnt fake

  3. kieshya:
    2-22-2011 at 6:22 pm #

    I don’t believe its fake….I believe the world is coming to a end….and this is just the start of something bigger to come.

  4. Megan:
    3-25-2011 at 9:21 am #

    I don’t think he is fake. I want a live one. As long as he wouldn’t try to eat/murder me. I would name him LEVIATHAN. They’re so cute. I put him as my desktop back round, except I altered him in paint so he has a top hat and a suit on.

  5. discount mlb jerseys:
    10-2-2011 at 10:15 pm #

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