Gawker is dead, viral video is dead, everyone is dead

by Jamie Wilkinson | October 1, 2008

Richard Lawson of Gawker explains: What Killed The Viral Video?

  1. That Was Funny The First 100 Times: “people are too savvy with the internet at this point to still be enchanted by [YouTube's] simple, chintzy magicks…”
  2. Cynicism: “the marketing companies overplayed their hands on this one, taking what could have been occasionally fun extra components to more mainstream ad campaigns and just overdoing it to death…”
  3. TV on the Computer: “Virals were a distraction from other stuff on the computer, and now virals have just become that stuff on the computer. So what distracts us from that? Television! On, um, the computer…”

Take a vacation. You sound like a hipster complaining about indie rock.


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