Gawker is dead, viral video is dead, everyone is dead
Richard Lawson of Gawker explains: What Killed The Viral Video?
- That Was Funny The First 100 Times: “people are too savvy with the internet at this point to still be enchanted by [YouTube's] simple, chintzy magicks…”
- Cynicism: “the marketing companies overplayed their hands on this one, taking what could have been occasionally fun extra components to more mainstream ad campaigns and just overdoing it to death…”
- TV on the Computer: “Virals were a distraction from other stuff on the computer, and now virals have just become that stuff on the computer. So what distracts us from that? Television! On, um, the computer…”
Take a vacation. You sound like a hipster complaining about indie rock.

RSS