trends

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Gawker is dead, viral video is dead, everyone is dead

Wednesday, October 1st, 2008

Richard Lawson of Gawker explains: What Killed The Viral Video?

That Was Funny The First 100 Times: “people are too savvy with the internet at this point to still be enchanted by [YouTube's] simple, chintzy magicks…”
Cynicism: “the marketing companies overplayed their hands on this one, taking what could have been occasionally fun extra components to more [...]

Montauk Monster is Fake

Friday, August 8th, 2008

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads
Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on Gawker…
Except… [...]

How to Measure Any Website’s Traffic (For Free)

Tuesday, July 29th, 2008

Have you ever wondered exactly who, what, and when people are visiting your website… or your competitors’ websites?
Without knowing your audience it’s difficult to make improvements towards your end goal, whether that’s becoming internet famo, selling more widgets, or just getting more page views. Here are a few free analytic tools to help you [...]

Branded content & Nalts’ secret viral sauce

Thursday, July 10th, 2008

Tips from YouTube comedian Nalts, currently #92 most subscribed of all-time, #22 comedian on YouTube, and self-proclaimed “Viral Video Genius”.

Some of our favorite videos: Farting in Public, Hamster on a Leash, and almost 700 (!) other videos typically involving his kids, pets, wife, or pranks. And now Product Placement:

In light of being passed over [...]

March online video by the (skewed) numbers

Monday, May 12th, 2008

comScore just put out their March 2008 online video report: “Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion”
YouTube clocks in at only 50.9% of unique visitors and 38% of total videos watched, which is a radically different figure than the Hitwise’s “73% market share” number. Seems Hitwise [...]

Alice Marwick on celebrity theory

Tuesday, April 29th, 2008

NYU PhD student Alice Marwick delivered an excellent keynote on Day 2 of ROFLCon last weekend, where LOLs and anecdotes were in abundance. Presenting some of her work on “social status and elitism in Web 2.0″ Marwick brought a badly needed breath of critical analysis to the conference.
Ideas that stuck out to us, expanded [...]

Chocolate Rain 1 year anniversary techno

Wednesday, April 23rd, 2008

Tay Zonday is commemorating the 1 year anniversary of epic win Chocolate Rain (now over 20M views) by… selling an album of techno remixes.

The logical followup to “Cherry Chocolate Rain”, aka I Move Away From The Mic To Sell Out.
p.s. don’t forget to cast your vote: Tay Zonday for Paris Hilton’s new BFF!

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