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Report: YouTube Dominates Video More than Google Dominates Search

Tuesday, April 15th, 2008

ReadWriteWeb/Hitwise sez: Report: YouTube Dominates Video More than Google Dominates Search Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 – YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market [...]

Offline impact of online advertising

Thursday, April 10th, 2008

Magid Abraham (of Comscore) in the latest Harvard Business Review: Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. full [...]

A peek inside YouTube’s copyright identification system

Thursday, April 10th, 2008

yawn2000 posted a rickroll vid… —— Forwarded Message From: Copyright Notice Date: Wed, 9 Apr 2008 01:10:52 -0700 (PDT) To: [redacted] Subject: New Video Identification Match Dear Member: This is to notify you that your video sisters kissing (twins) has been as containing content that may be owned by someone else. The material identified in [...]

No, I Don’t Want to Be Your Friend

Tuesday, April 8th, 2008

Web analytics pros Zaaz weigh in on everyone and their mother adding “social features” to their website: One recent survey indicates 90% of businesses will add Web 2.0 features to their sites in the coming year… There’s an assumption out there that people “want to connect” with each other online… but on sites offered by [...]

How to Buy YouTube Views

Monday, April 7th, 2008

Evan Roth ran an experiment during class last semester: how many hits will $150 buy you? The rough data’s in: about 57k uniques on the page =~ about 44k views on the embedded YouTube video. The video in question being a screencast of the purchase, of course. More info: This was an experiment we did [...]

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