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Google Insights more addictive than crack

Wednesday, August 6th, 2008

Google just unveiled Insights for Search, which is like Google Trends on steroids. The world’s most popular search engine just let us loose in their search data playground. Please, join me in analyzing some of our favorite web celebs: Julia Allison vs. Kevin Rose. vs. Jimmy Wales vs. Mark Zuckerberg (worldwide, last 2 years) Mark [...]

How to Measure Any Website’s Traffic (For Free)

Tuesday, July 29th, 2008

Have you ever wondered exactly who, what, and when people are visiting your website… or your competitors’ websites? Without knowing your audience it’s difficult to make improvements towards your end goal, whether that’s becoming internet famo, selling more widgets, or just getting more page views. Here are a few free analytic tools to help you [...]

Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity… The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is [...]

Top 10 ways to spot a “viral marketing expert”

Tuesday, May 20th, 2008

Beware self-proclaimed social marketing experts – 10 simple rules to tell who you are talking to, from social media stats service Traackr. #1 stands out. Preach it! If someone tells you they are an expert in social marketing, they are probably not… The field of social media is still very new and changing at light [...]

Morgan Stanley 2008 Internet Trends Report, C.R.E.A.M.

Tuesday, May 6th, 2008

| View | Upload your own The number crunchers put out the March 2008 Internet Trends report a few weeks ago. Lots of love for social networks, “a category which didn’t exist 3 years ago.” Their research is largely compiled from comScore, Forrester, and Pew, all quality. Some slides we found interesting: More key points, [...]

Thursday at noon is the best time to post (for social media)

Monday, May 5th, 2008

10,000 popular posts on del.icio.us, Digg, Reddit, and Mixx compared by their AideRSS “Postrank”. AideRSS’s measurements are more or less the aggregate number of Diggs, del.icio.us bookmarks, and Google Blog Search activity for a specific post, which prompts some concern about homophilly within the data set. Either way we are always ecstatic to see people [...]

Massaging the statistics

Wednesday, April 16th, 2008

#1: Brad Feld recently proclaimed your analytics are very wrong, specifically referring to: issues w/ tracking “widget” usage (like embeds), a new and imprecise science at best RSS subscriber overinflation, caused by services like Google Reader auto-subscribing new signups to your RSS feed, inaccurately jacking up the subscription numbers. This discussion just points out the [...]

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