research

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How to Measure Any Website’s Traffic (For Free)

Tuesday, July 29th, 2008

Have you ever wondered exactly who, what, and when people are visiting your website… or your competitors’ websites? Without knowing your audience it’s difficult to make improvements towards your end goal, whether that’s becoming internet famo, selling more widgets, or just getting more page views. Here are a few free analytic tools to help you [...]

March online video by the (skewed) numbers

Monday, May 12th, 2008

comScore just put out their March 2008 online video report: “Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion” YouTube clocks in at only 50.9% of unique visitors and 38% of total videos watched, which is a radically different figure than the Hitwise’s “73% market share” number. Seems [...]

Morgan Stanley 2008 Internet Trends Report, C.R.E.A.M.

Tuesday, May 6th, 2008

| View | Upload your own The number crunchers put out the March 2008 Internet Trends report a few weeks ago. Lots of love for social networks, “a category which didn’t exist 3 years ago.” Their research is largely compiled from comScore, Forrester, and Pew, all quality. Some slides we found interesting: More key points, [...]

Thursday at noon is the best time to post (for social media)

Monday, May 5th, 2008

10,000 popular posts on del.icio.us, Digg, Reddit, and Mixx compared by their AideRSS “Postrank”. AideRSS’s measurements are more or less the aggregate number of Diggs, del.icio.us bookmarks, and Google Blog Search activity for a specific post, which prompts some concern about homophilly within the data set. Either way we are always ecstatic to see people [...]

Alice Marwick on celebrity theory

Tuesday, April 29th, 2008

NYU PhD student Alice Marwick delivered an excellent keynote on Day 2 of ROFLCon last weekend, where LOLs and anecdotes were in abundance. Presenting some of her work on “social status and elitism in Web 2.0″ Marwick brought a badly needed breath of critical analysis to the conference. Ideas that stuck out to us, expanded [...]

Report: YouTube Dominates Video More than Google Dominates Search

Tuesday, April 15th, 2008

ReadWriteWeb/Hitwise sez: Report: YouTube Dominates Video More than Google Dominates Search Traffic analysts Hitwise released new numbers today indicating that while online video sites as a category have seen a 7% drop in traffic year over year since March 2007 – YouTube has seen a remarkable 32% growth in visits during that period. YouTube’s market [...]

No, I Don’t Want to Be Your Friend

Tuesday, April 8th, 2008

Web analytics pros Zaaz weigh in on everyone and their mother adding “social features” to their website: One recent survey indicates 90% of businesses will add Web 2.0 features to their sites in the coming year… There’s an assumption out there that people “want to connect” with each other online… but on sites offered by [...]

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