money

« Previous Entries

YouTube’s Fred inks Hollywood deal

Wednesday, September 24th, 2008

Well hello there, branded content. 15-year-old spaz vlogger Fred — the 3rd most subscribed person on YouTube (>500k) — has cut a promo deal for 21st Century Fox’s new movie “City of Embers.” More from the Wall Street Journal:

The “Ember” effort is different [from other viral movie-marketing campaigns], though, because it uses an already established [...]

Branded content & Nalts’ secret viral sauce

Thursday, July 10th, 2008

Tips from YouTube comedian Nalts, currently #92 most subscribed of all-time, #22 comedian on YouTube, and self-proclaimed “Viral Video Genius”.

Some of our favorite videos: Farting in Public, Hamster on a Leash, and almost 700 (!) other videos typically involving his kids, pets, wife, or pranks. And now Product Placement:

In light of being passed over [...]

Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity…
The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is straightforward [...]

Ad Bureau Releases Internet Video Ad Guidelines

Monday, May 26th, 2008

Interactive Advertising Bureau members are responsible for selling over 86% of online advertising in the United States, so it’s kind of notable that they recently finalized standard formats & jargon for video ads, which are still a pretty undecided frontier.

The new guidelines cover three basic forms of online video ad formats: linear ads — interruptive [...]

Top 10 ways to spot a “viral marketing expert”

Tuesday, May 20th, 2008

Beware self-proclaimed social marketing experts – 10 simple rules to tell who you are talking to, from social media stats service Traackr.
#1 stands out. Preach it!
If someone tells you they are an expert in social marketing, they are probably not… The field of social media is still very new and changing at light speed. There [...]

Morgan Stanley 2008 Internet Trends Report, C.R.E.A.M.

Tuesday, May 6th, 2008

| View | Upload your own

The number crunchers put out the March 2008 Internet Trends report a few weeks ago. Lots of love for social networks, “a category which didn’t exist 3 years ago.” Their research is largely compiled from comScore, Forrester, and Pew, all quality.
Some slides we found interesting:

More key points, as digested [...]

Chris Crocker not doing TV, wants to be honest with u guyz

Thursday, April 17th, 2008

“I’ve got 153 million views under my belt… I know what I’m doing.”
Chris Crocker’s dropping a potential deal with “the network” (VH1?)… cuz he wouldn’t be allowed to curse.

« Previous Entries