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Alexa “upgrades” ranks, algorithm

Thursday, April 17th, 2008

“The new Alexa rankings” were announced today. “Even better” they say, but there’s zero disclosure of their “new data sources” or any actual methodologies, in contrast to Compete and Comscore.

Massaging the statistics

Wednesday, April 16th, 2008

#1: Brad Feld recently proclaimed your analytics are very wrong, specifically referring to: issues w/ tracking “widget” usage (like embeds), a new and imprecise science at best RSS subscriber overinflation, caused by services like Google Reader auto-subscribing new signups to your RSS feed, inaccurately jacking up the subscription numbers. This discussion just points out the [...]

There’s no money in Internet video

Monday, April 14th, 2008

YouTube series Break A Leg weighs in on trying to make a living in the world of straight-to-YouTube: With over 2 million views on YouTube, we’ve received roughly $1,600 from their Partner Program. We also over half a million views at YouTube competitor Blip.tv, worth a whopping $100. Finally another competitor MetaCafe featured us on [...]

Offline impact of online advertising

Thursday, April 10th, 2008

Magid Abraham (of Comscore) in the latest Harvard Business Review: Results from 18 studies in the finance, travel, telecommunications, and retail sectors collectively show that online ads have a powerful effect on off-line sales. Running search ads tends to be more effective than using display ads, and combining both types is more effective still. full [...]

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