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Montauk Monster is Fake

Friday, August 8th, 2008

Yup, the interweb’s favorite water-rat-slash-military-experiment is actually a viral marketing campaign for the forthcoming movie Splinterheads Blair Witch set the bar pretty high for Hollywood’s viral marketing ambitions, but Splinterheads’ marketeers have done pretty well with this one: coverage on CNN and FOX NEWS, blogger lurv, 240 videos on YouTube, almost 20 (?!) posts on [...]

Branded content & Nalts’ secret viral sauce

Thursday, July 10th, 2008

Tips from YouTube comedian Nalts, currently #92 most subscribed of all-time, #22 comedian on YouTube, and self-proclaimed “Viral Video Genius”. Some of our favorite videos: Farting in Public, Hamster on a Leash, and almost 700 (!) other videos typically involving his kids, pets, wife, or pranks. And now Product Placement: In light of being passed [...]

Viral Marketing, Guerilla Marketing, Contagious Gorillas

Thursday, June 12th, 2008

Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity… The reaction to a viral guerrilla campaign is often what defines the whole experience. A well-received viral campaign that is [...]

Ad Bureau Releases Internet Video Ad Guidelines

Monday, May 26th, 2008

Interactive Advertising Bureau members are responsible for selling over 86% of online advertising in the United States, so it’s kind of notable that they recently finalized standard formats & jargon for video ads, which are still a pretty undecided frontier. The new guidelines cover three basic forms of online video ad formats: linear ads — [...]

Morgan Stanley 2008 Internet Trends Report, C.R.E.A.M.

Tuesday, May 6th, 2008

| View | Upload your own The number crunchers put out the March 2008 Internet Trends report a few weeks ago. Lots of love for social networks, “a category which didn’t exist 3 years ago.” Their research is largely compiled from comScore, Forrester, and Pew, all quality. Some slides we found interesting: More key points, [...]

Google Me

Monday, April 21st, 2008

elspethjane.com via hotchickswithdouchebags.com

Chris Crocker not doing TV, wants to be honest with u guyz

Thursday, April 17th, 2008

“I’ve got 153 million views under my belt… I know what I’m doing.” Chris Crocker’s dropping a potential deal with “the network” (VH1?)… cuz he wouldn’t be allowed to curse.

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