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Jamie Wilkinson
Evan Roth
James PowderlyBranded content & Nalts’ secret viral sauce
Tips from YouTube comedian Nalts, currently #92 most subscribed of all-time, #22 comedian on YouTube, and self-proclaimed “Viral Video Genius”.
Some of our favorite videos: Farting in Public, Hamster on a Leash, and almost 700 (!) other videos typically involving his kids, pets, wife, or pranks. And now Product Placement:
In light of being passed over by YouTube’s ad-share partnership, Kevin Nalts is now offerings his services. $2K-$5K gets you a custom viral video that mixes entertainment with product placement.
… well hello there branded content.
This could be big: independent producers getting paid relatively small amounts of money to make funny vids with a logo at the end. Don’t bet on 10-million-view “viral” status, but a decent 15k-50k (and possibly more) for a few thousand dollars is a drop in the hat.
Branded content isn’t threatening “legit” ad agencies any time soon, but it does fill in the business model gap for YouTube stars who just want to keep doing what they’re doing (and doing well). Kudos.
Nalts is consistent, not like the one-trick (schtick) ponies old media seems to fawn over.