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Jamie Wilkinson
Evan Roth
James PowderlyAd Bureau Releases Internet Video Ad Guidelines
Interactive Advertising Bureau members are responsible for selling over 86% of online advertising in the United States, so it’s kind of notable that they recently finalized standard formats & jargon for video ads, which are still a pretty undecided frontier.
The new guidelines cover three basic forms of online video ad formats: linear ads — interruptive video spots which are typically of the pre-roll variety, non-linear ads — which include the increasingly popular ‘overlay’ ad units, and companion ads — bannerlike ads that appear alongside video as it plays on the Web.
The guidelines… cover everything from how long pre-roll spots should be (no longer than 30 seconds) to specific file sizes, color depths and bit rates for various placements.
via yatta
